The security-conscious experts at Anonyome Labs have strong feelings about your personal information; namely, that it’s none of their business — or anyone else’s. They believe you shouldn’t have to give up private data in order to navigate your online and offline world. Anonyome had a mission, but they sought out a strategic digital product partner.
Together, we explored the moments where exposing personal information can feel risky, irritating and downright unnecessary. If you’ve ever had a sketchy Craigslist meeting, or been flooded by golf ads in your browser after researching new putters, you know first-hand why safety, control and privacy are more important than ever before.
Market need meets opportunity
We learned that people feel most vulnerable when they shop, search, socialize and sell online, or when they use data-driven web platforms to support real-life activities (like going on a date). There were online tools for anonymous web surfing and temporary phone number generators, but no one had created a smart, end-to-end digital privacy product and platform. That’s where Sudo comes in.
Sudo generates hack-proof digital identities that include a name, photo, email address and global phone number you can use to call, text, email or browse online with total control and privacy. Sudo will be able to randomize credit card information for safe online shopping and financial transactions. There’s a strict separation between personal data and your Sudo identities — and even Sudo can’t make the link thanks to encryption keys that reside on user devices, not company servers.
Let’s recap: Sudo eliminates the risk of exposing your real credit card details while you’re shopping online (and getting those annoying spam emails). When you’re socializing, Sudo can serve up alternate phone lines and email addresses for special purposes. If you’re concerned about browsers recording your online activities, not to mention all those irritating pop-up ads that mirror your searches, Sudo protects you from digital threats. Selling stuff online but don’t want to be tracked by buyers? Sudo provides a centralized hub where you can manage anonymous inquiries and prospective buyers.
Digital privacy that feels playful
Sudo is simple and incredibly easy to use, despite the complex technology required to create a seamless experience. It’s light and airy, too, with a friendly, clean design that builds trust. Sudo is a serious product, but it feels fun to use. Just create a new identity anytime you need a digital “stand in” — whether you’re ordering an Uber, bidding on eBay, or signing up for an email newsletter.
Sure, Sudo is full of powerful features, but the personalized communication hub ensures it’s never overwhelming. Check calls, texts, MMS, emails and voicemails associated with any identity or activity, and then get on with your day. That’s also why we created the marketing site to focus on the cool stuff you can do with Sudo — not the hardcore security architecture it’s built on. Sudo launched with special live events in cities worldwide and a social media campaign that’s actually social. After all, friends don’t let friends go online without Sudo.
We have big plans for Sudo. The product roadmap includes automated, single-use virtual credit cards, scenario-based personas for common online activities (such as selling your car), and more functions that will empower people with the control to protect their personal information and privacy — without pulling the plug and escaping to a cabin in the woods.